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A person in a Buc-ee's beaver costume wearing a red cap and shirt stands in the store. The logo "Buc-ee's" featuring a beaver is visible on the wall and on merchandise.
Side by side headshots of Tyler Cairns (left) and Landon Stitt (right)
Tyler Cairns (left) and Landon Stitt (right)

Buc-ee’s may be famous for Beaver Nuggets and spotless restrooms, but a team in Professor Sean Crotty’s Economic Geography course saw something else: a location strategy that defies the gas-station rulebook. Using GIS, Landon Stitt, Drew Chansolme, Tyler Cairns and Guy Sagamba mapped every Buc-ee’s across the U.S., revealing how interstate access, population corridors and rival travel centers drive the beaver’s carefully choreographed growth.

Their interactive StoryMap shows why travelers will detour hundreds of miles for a Buc-ee’s stop, and how spatial analysis turns road-trip folklore into real-world business insight.

Read the full story on TCU News